Learn the essential business disciplines every founder should understand, then apply them to develop a complete plan for your own business.
The EntreComplete Program condenses the essential disciplines of business school into one focused, professor-led program for first-time founders.
You will study entrepreneurship, accounting, finance, marketing, economics, business law, operations, and business planning while applying each discipline to the business you want to build.
By the end of the program, you will have a thoroughly evaluated business concept, a deeper understanding of how successful businesses work, and a practical plan for moving your own business forward.
Nobody Teaches You How To Start a Business
School teaches you how to get a job.
The internet teaches you how to “get rich.”
Neither does a great job teaching you how to build a real business.
Most aspiring founders learn business in fragments, but they never develop a complete understanding of how the pieces fit together.
There are fundamental skills that successful businesses are built on.
They do not fit inside a short online course, a viral post, or a weekend workshop.
A business education built specifically for first-time founders
The EntreComplete Program is an asynchronous, business-school-style entrepreneurship program featuring structured coursework, practical assignments, instructor feedback, live office hours, and direct access to an experienced business professor.
This is a guided educational experience built around four things:
“The goal is not simply to teach you about business.
The goal is to help you understand the essential disciplines, use them to make better founder decisions, and build a concrete plan for your own business.”
The business-school fundamentals most founders never learn
A traditional business education spreads these subjects across multiple courses, textbooks, semesters, and tuition payments.
The EntreComplete Program brings the most important founder-relevant material together into one focused curriculum.
You will study the disciplines that help a founder understand the full business, not merely one piece of it.
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Learn how to evaluate yourself as a founder, identify opportunities, assess ideas, define your business hypothesis, and make informed decisions before committing significant time or money.
The Start Smart Framework
The EntreComplete Program follows a four-stage framework designed to move you from early interest to a complete plan.
You will build more than knowledge
Throughout the program, each assignment not only helps you learn the fundamentals of business but also contributes to the development of your own business plan.
By the end, you will have a complete body of work built around the business you intend to start.
01
Founder Foundation
Founder goals and constraints
Opportunity assessment
Business hypothesis
02
Market Foundation
Target customer profile
Validation plan
Competitive and market analysis
03
Entity Foundation
Revenue model
Startup budget
Basic financial projections
Detailed Legal checklist
04
Launch Foundation
Operating plan
Launch roadmap
Business planning decisions
05
Final Capstone
Completed Business Plan
Your business plan will be developed throughout the program using the research, decisions, and assignments you complete along the way.
Every section will be grounded in the business you actually intend to build.
Ready to enroll?
Structured like a real educational program... because it is.
Most online courses ask you to watch a series of videos and leave you to figure out the rest.
The EntreComplete Program is designed as a complete learning experience.
The program will includes…
- A complete asynchronous curriculum
- Structured modules and learning objectives
- Practical assignments and founder exercises
- Applied examples and case studies
- Instructor feedback at defined checkpoints
- Weekly live office hours
- Structured discussions with other students
- Templates, tools, and planning resources
- A capstone business plan
- Direct instructor access through defined program channels
You will be able to work through the curriculum asynchronously while following a clear structure and participating in scheduled opportunities for support, feedback, and discussion.
Designed and taught by a real business professor
There is a difference between knowing a subject and knowing how to design a serious educational program.
The EntreComplete Program is designed and taught by Justin Griffin, a business school professor, entrepreneur, business attorney, accountant, and adviser who has helped more than 1,600 businesses.
Justin serves as an Assistant Professor of Management and Marketing in the Reginald F. Lewis College of Business at Virginia State University, where he teaches business students inside an accredited university. His work in the classroom requires more than simply knowing business. It requires organizing complex subjects into a structured curriculum, establishing clear learning objectives, designing meaningful assignments, evaluating student work, and helping students apply what they learn.
Justin has also completed extensive formal training through Quality Matters in asynchronous online instruction and course design. Quality Matters is the global organization leading quality assurance in online and innovative digital teaching and learning environments. Its standards and professional-development programs are used by more than 1,300 colleges, universities, and other institutions across all 50 states and more than 30 countries.
That matters because an effective online program requires more than recording a collection of videos.
It requires intentional course design, meaningful interaction, practical assignments, useful feedback, clear standards, and a learning experience that helps students understand and apply difficult material.
Justin also brings more than academic knowledge to the program.
He has spent more than a decade starting and operating his own businesses, practicing business law and accounting, working directly with first-time founders, and advising more than 1,600 businesses through the real decisions and challenges that come with entrepreneurship.
The EntreComplete Program brings together lessons from:
- Teaching in a university business school
- More than a decade running a small business
- Advising more than 1,600 businesses
- Working directly with first-time founders
- Practicing business law
- Accounting and financial training and experience
- Regulatory experience
- Formal training in asynchronous online instruction and course design
The result is a program that combines the depth and structure of a serious business education with the practical judgment that comes from helping real people start and operate real businesses.
You are not learning from someone whose primary qualification is building an online following.
You are learning from a trained educator who teaches business at the university level and has spent more than a decade applying those lessons outside the classroom.
Who This Program is For
The EntreComplete Program is designed for serious first-time founders.
It may be right for you if:
- You want to start a real business but do not know where to begin
- You have an idea but need to determine whether it is worth pursuing
- You understand your craft but do not understand the business behind it
- You are tired of piecing together disconnected advice
- You are preparing to invest your time or personal savings
- You want to understand the fundamentals before making expensive mistakes
- You value structure, feedback, and access to an experienced instructor
- You want a complete plan rather than another collection of tips
The program is built for people starting service businesses, local businesses, professional practices, online businesses, product businesses, and other traditional small businesses.
It is designed for founders who want to build something real and understand what they are getting into before they make the leap.
Who This Program is Probably Not For
The EntreComplete Program requires meaningful work.
It may not be a good fit if you are looking for:
- A quick passive-income formula
- A promise of overnight success
- A few short videos to watch casually
- A done-for-you business
- A shortcut around research and planning
- A program focused only on social media
- A motivational experience without assignments or accountability
The program is intended for someone who is prepared to study, think, research, complete assignments, and make serious decisions about a business.
Understand business before investing in one
Starting (and certainly buying) a business can require thousands of dollars, months of work, and a substantial personal commitment.
Too many founders make those investments before they understand the market, the numbers, the legal risks, or the work required to operate the business.
A sound business education cannot remove every risk.
It can help you recognize the risks, ask better questions, test your assumptions, and make more informed decisions before the stakes become larger.
The EntreComplete Program is designed to give first-time business owners the knowledge, structure, and practical foundation they need to move forward with greater confidence.
The EntreComplete Program A professor-led business foundations program for those wanting to learn how to start and run a business
Learn the essential business disciplines every founder should understand, then apply them to develop a complete plan for your own business.
You do not need a four-year business degree to start a business.
You do need to understand how a business works.
The EntreComplete Program condenses the essential disciplines of business school into one focused, professor-led program for first-time founders.
You will study entrepreneurship, accounting, finance, marketing, economics, business law, operations, and business planning while applying each discipline to the business you want to build.
By the end of the program, you will have a thoroughly evaluated business concept, a deeper understanding of how successful businesses work, and a practical plan for moving your own business forward.